Review

“..to help teach light measurement without the students needing a math or science degree” — Petersen’s Photographic Magazine”..written for the photographer who is interested in the understanding of light” — Today’s Photographer Magazine”One of the easiest-to-understand books on exposure and the Zone System that we’ve ever seen” — Outdoor Photographer Magazine

Contrary to popular belief, when you buy an expensive camera the exposure skills DO NOT COME with it! When you buy an expensive GUITAR, you KNOW that playing skills DO NOT COME with it! When you buy an expensive CAR, you KNOW that driving skills DO NOT COME with it! When you buy an expensive CAMERA, why, then, do you NOT KNOW that exposure skills DO NOT COME with it? This book teaches the beginning Digital/35mm photographer (9th grade level) the simple and practical methods of correctly exposing a subject. This is also the world’s first Digital Zone System book that a (more…)

Review

“Farzad offers simple solutions to the sometimes complicated light metering issues of the modern equipment.” — Outdoor Photographer Magazine Book Review”Farzad’s wealth of creative analogies should certainly alleviate the confusion all beginning photographers have in understanding exposure” — Elinor Stecker-Orel: Popular Photography Book Review”Using simplified text, drawings, and examples, Farzad makes this difficult subject (Exposure) comprehensible” — Dick Watkins: Nature Photographer Magazine

World’s first book written to illustrate the on-camera spot metering technique for 35mm, Digital, and Medium Format photographers: All types of metering systems used in different cameras (with the exception of the on-camera spotmeter operated by a skilled photographer) use a “cookie-cutter” approach to photographic exposure. What this means is the camera meter measures the various tones of your subject, and then averages all of the tones in order (more…)

The Nikon COOLPIX Digital Field Guide is filled with everything you need to know in order to take amazing photographs using any Nikon COOLPIX camera. This full-color portable guide walks you through the essential controls, features, and functions of the Nikon COOLPIX point-and shoot camera line using step-by-step instructions and full-color images of each menu screen. This robust guide not only shows you how to adjust a variety of settings on your Nikon COOLPIX, it also teaches you when and why you should adjust them. The Nikon COOLPIX Digital Field Guide goes beyond camera settings to offer you a friendly guide to the principles of digital photography, covering the essentials of lighting and composition. Filled with amazing examples, this book also presents a variety of techniques for getting great photos, including specific tips and tricks for capturing portraits, candids, sports and action shots, travel pictures, macro photography, and much more.

From th (more…)